Cowboy

This is how we roll. A new Cowboy was coming to America, and they needed a teaser app to fuel pre-order demand.

I led design across both the app and the campaign — keeping things sleek, smart, and true to their ethos of advanced simplicity. We built an experience as refined as the ride: minimalist design, an effortless bike finder, and an interactive look under the hood for tech lovers. With everything that smooth, the hardest part is picking your bike color.

Strolling or scrolling, the campaign carried the same stripped-back attitude — punchy two-word headlines designed to stop you in your tracks, turning complex tech into confident simplicity.