Vistria

This is how we change. Vistria is reshaping the role of private equity — proving that doing good and doing well can, and should, go hand in hand.

The reimagined experience brings this philosophy to the forefront through a warm, community-driven visual approach. Custom illustrations — inspired by real people and rooted in Vistria’s Chicago identity — reflect a commitment to impact, inclusion, and a more human model of investment. It’s a brand expression that challenges convention and puts purpose at the center.